FEATURED

NASCAR

Bold, energetic design inspired by the spirit of race day.

This collection showcases a variety of creative work developed to capture the excitement and passion that define the NASCAR experience. From digital graphics to branded collateral, each piece was designed to create memorable moments and engage fans in meaningful ways.

A race car driver in a black and white racing suit standing in front of a backdrop with the words 'ALMIROLA' and logos related to NASCAR Cup Series.

THE VISION

This collection showcases a variety of creative work developed to capture the excitement and passion that define the NASCAR experience. From digital graphics to branded collateral, each piece was designed to create memorable moments and engage fans in meaningful ways.

Promotional poster for a NASCAR documentary featuring a race car with Richard Petty and other sponsors. The poster highlights the film's release date of February 14, 2021, and mentions the director Garrett Pace, producers Richard Petty and Andrew Mur
Celebration with confetti, featuring a race car with the number 18 and M&M characters, a driver in a FedEx racing suit, and a stylized background with images of a race track and a driver's face, with the phrase "Days till Daytona".
Collage of black and white photos of a race car driver Jimmie Johnson, his racing number 48, and racing scenes, with bright yellow text highlighting '83 Wins', '48', and 'Jimmie 48 Johnson' on a black background.
Kevin Harvick celebrating with a beer on a victory podium, wearing racing gear and a cap.
Fireworks display over a racetrack with several race cars, spelling out 'WILL' in lights.
A promotional poster for a film titled "The Best Content in NASCAR," starring Darrell Bubba Wallace Jr. and Michael Wheeler. The poster features a racing scene with smoke and a car, along with information about the film's release date, February 14th,
Collage of twelve race car drivers celebrating victory by holding trophies and flags, with large numbers indicating their race positions from 1st to 12th place.
A promotional poster for the Las Vegas Motor Speedway with the text 'The Playoffs Start 10.09.23'. The poster features an aerial view of the speedway with spectators and race cars, along with the Monster Energy NASCAR Cup Series logo.
Two race cars with blue, orange, and yellow paint schemes, sponsor logos including Axalta, Goodyear, and Chevrolet, and the number 24. Text in the bottom left corner reads "WILLIAM BYRON."
A racing driver in a black suit with orange accents, standing with arms crossed, in front of a black background with the word 'REDDICK' in large letters. The image includes goals for 2020, emphasizing on-track and personal achievements.

THE APPROACH

Thoughtful typography, bold color, and strategic composition came together to create assets that were both impactful and versatile. Whether viewed on social media, in print, or at the track, each touchpoint was designed to feel cohesive and unmistakably NASCAR.

Kevin Harvick in racing suit standing with arms crossed, split background with black and blue racing theme, large text 'Kevin Harvick', and smaller text 'Championship 2019'.
Two racing cars with white and green livery, branded with UniFirst logos, positioned on a black background, with Chase Elliott's name and signature in the bottom left corner.
Celebration of race winners from 2018 Kansas, 2018 Dover, and 2019 Dega NASCAR races, with cars, capturing moments of victory.
Black and white collage of two victorious race car drivers celebrating with confetti at the 2019 Daytona and Las Vegas races, with names Hamlin and Logano highlighted in bold lettering.
Promotional graphic featuring Ryan Blaney in racing gear, with a racing helmet in the background. Text advertises a live Instagram event on April 9th at 10 AM ET.
Race car with black and gold flames design, number 24, on a racetrack, promotional NASCAR graphics, Chevrolet branding, sponsored by Axalta and Hertz.
Vintage-style postcard of Daytona Beach with two wooden chairs on sandy shore, large 'Greetings from Daytona Beach' text, images of race cars, ocean, and crowd at speedway, Daytona International Speedway logo.
Graphic titled 'Who Wins First in 2020?' showing five race car drivers Jimmie Johnson, William Byron, Christopher Bell, Matt Dibeneditto, and Clint Bowyer with their names above their photos and corresponding letters A to E below their images.
A race car with a yellow and blue paint scheme featuring Twix logo and branding, numbered 54, with sponsor decals, viewed from a high angle.
Promotional poster for Instagram Live with William Byron, featuring a race car on a track, scheduled for Monday, April 20th.
Cover of a book titled 'Rookie of the Year' by Daniel Hemric featuring a black-and-white photo of a young race car driver in a racing suit with folded arms, set against a dark background with colorful graphics.

THE RESULT

The final collection reflects the speed, passion, and personality that make NASCAR such a beloved brand. Through intentional design, these pieces helped bring the excitement of race day to life and create experiences that resonated with fans.